Mobile for Health (mHealth) in Developing Countries: Application of 4 Ps of Social Marketing

Dr. Dhanraj A. PATIL


Mobile technology is emerging as the first extensive form of electronic communication which is culturally and socially feasible and appropriate for strengthening health system. As a public health intervention, the world of mobile is just beginning. The essay analyses the role of mobile technology for public health by using 4 Ps of marketing mix-products and services, price, place, and promotion from social marketing perspective and also show how it helps for democratizing public health programs in the developing world.


mHealth; Social marketing; 4Ps of marketing mix; Developing countries; Public health

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