Mobile for Health (mHealth) in Developing Countries: Application of 4 Ps of Social Marketing

Abstract

Mobile technology is emerging as the first extensive form of electronic communication which is culturally and socially feasible and appropriate for strengthening health system. As a public health intervention, the world of mobile is just beginning. The essay analyses the role of mobile technology for public health by using 4 Ps of marketing mix-products and services, price, place, and promotion from social marketing perspective and also show how it helps for democratizing public health programs in the developing world.